For brands
Creator campaigns without the agency retainer.
Tell us the product, the budget and the look you want. We write the brief, open it to matched creators, and hand you a ranked shortlist — usually inside 48 hours.
No retainer. No minimum spend. You approve every creator and every post.
Shortlist · Autumn glow reel
ranked by fit
128K TikTok · beauty
7.4% engagement · 3 past briefs
96% fit
92K Instagram · GRWM
5.1% engagement · 6 past briefs
89% fit
31K TikTok · wellness
9.2% engagement · 1 past brief
81% fit
You accept the ones you want. Everyone else is simply not accepted — no awkward emails.
Most brands don't have a creator problem. They have a sorting problem.
Without Publee
Two hundred DMs, a spreadsheet, and no idea who's real.
Without Publee
Product shipped, then silence. No one knows if it posted.
Without Publee
An agency quoting a monthly retainer for four posts.
How it works
Brief to posted content in about two weeks
1
We write the brief with you
One call. Product, budget, deliverables, the three things the video must say. We price it so creators say yes.
2
Matched creators apply
It goes out to creators whose niche, reach and rate already fit. No scraping, no cold outreach on your behalf.
3
You pick from a shortlist
Live reach, engagement, past Publee briefs and sample videos — side by side, ranked by fit. Usually within 48 hours.
4
Approve, then pay per post
Content comes to you before it goes live. You pay per deliverable on approval — nothing sits on a retainer.
What brands say
“We'd been quoted £4k a month by an agency for four videos. Our first Publee brief got us eleven applicants in two days and six posts for less than half that — and I watched every cut before it went up.”
Priya N.
Founder, Lumen Skin
48h
median time from brief live to shortlist
11
average applicants per open brief
Gift product, pay cash, or both
Set the mix per brief. Adding a cash fee to a gifted brief typically doubles the applicants you'll see.
Commission that keeps working
Attach a tracked code and creators keep promoting long after the post. You only pay on sales that land.
Usage rights, written down
Whether you can run the video as an ad, and for how long, is agreed in the brief — not argued about afterwards.
Fifteen minutes to see whether it fits.
Bring a product and a rough budget. We'll tell you honestly what a brief at that level would attract.